The Importance of Running Marketing Tests or Why there are No Silver Bullets in Marketing

In your continuous quest to get known liked and trusted at scale online — you’re going to want to cut corners. And there’s nothing wrong with learning from your successful competitors’ experience and following in their footsteps.

But there’s a big time problem with simply plagiarizing your competition that goes beyond just that you’ll never by the type of company that will innovate. Copying your competition might seem like the perfect way to avoid making expensive mistakes but be careful, no two businesses are the same.

There’s a laundry list of things that you could have differently between your business and the company you’re plagiarizing.

Different business model

Different customer

Different internal processes

Different strengths

Here’s how you should maximize your chances at hitting gold. Test and test quickly. Try as many things as possible. If you truly are an organization that does everything it can to de-risk itself then you should continually try and de-risk what you’re doing for marketing and get as many ways to get new customers as possible.

It’s useless to get excited about big time campaigns if there’s no testing done behind them. Sometimes things sounds like they’re great ideas but there’s no way of knowing until the market tells you exactly what they want and how they want it. Isn’t that crazy?

You truly have to put forth ideas so that whenever they hit the road and

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