6 top tips for writing words that sell

Every business needs words to sell it. Whether you’re selling a product or a service, B2C or B2B, the words you use can be a sales prop or a sales flop. No matter how great your product or service is, if your words don’t resonate with your customers, it won’t sell.

Here are my 6 top tips to write words that do sell:

Louise Fowen — Freelance copywriter for the Home Improvement industry

I write B2C copy that promotes products and services aimed at homeowners. My copywriting services include websites, blogs, brochures, leaflets and newsletters.

I work from home in Southampton, Hampshire with two cats for work colleagues (the conversation isn’t up to much).

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