Here are the 5 Guaranteed Ways to Get More Followers on Social Media.

The number of followers is often considered as one of the vainest metrics. Still, despite the vanity, there is value in follower count.

Followers have a huge impact on how far and wide your message spreads and the volume of how you convert.

There is a lot of great advice on how to grow your followers on social media.

But which actionable tactics can you take today to grow your follower numbers?

Here are some tips to help you out:

Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers.

Meformers are users who post social media updates mostly relating to themselves while informers are users who post updates that are mostly information-sharing.

The research also found out that informers had more than two times the followers of meformers.

It would seem that sharing information on social media is better for your follower count than sharing about yourself.

So, aim to boost your information sharing on social media so that you more closely align with the informer cluster rather than the meformer cluster.

The real quick way to get a bunch of people following you is to be Barack Obama or Ariana Grande Or Cristiano Ronaldo.

What do they all have in common? Fame, yes. But they are also creators and doers and leaders.

The act of creating is what sets them apart. Create amazing things and be a leader in your industry.

Then don’t forget to mention terms like author, expert, founder and the official n your bio

These words can be powerful assets to grow your followers.

There was an interesting study by a group of Korean researchers into the how and why of unfollowing.

They looked at 1.2 million Twitter accounts and analyzed 51 days’ worth of tweets and interactions.

Through analysis and interviews, they found that the following factors that made people unfollow were:

Leaving too many updates within a short time, posting about uninteresting topics, sharing the mundane details of one’s life and too many updates all at once.

Remember, to get a lot of followers, minimize the number of those who unfollow you.

And keep in mind other types of updates to avoid such as politics, mundane topics, lack of personality, etc.

If you are a brand looking for more followers on social media, it’ll help to know what your followers are after.

Nielsen research conducted a study for Facebook UK back in March, revealing the top reasons why people follow brands.

While 55% follow because they like the brand, 52% follow for special offers or promotions.

One of the biggest themes was discounts reasons for following included special offers or promotions, freebies, and exclusive content.

Interesting, yes. So give things away because people love discounts and freebies, and they are likely to follow a brand to get some goods.

If you can add value in this way — along with your content strategy and branding — you might see your followers grow.

The tone and voice you have on social media really does make a difference.

Research shows that negative remarks are tied to lower follower counts.
So, share the joy and spread love across all your social media platforms.

Take care to avoid coming across as sad, aggressive, angry, cynical, or morbid with your social media updates.

Users notice. They’re more likely to follow a positive account than a Serial Killer.

So, what strategies do you have for growing your followers? We’ve touched on a lot of tips here for growing followers: Informers vs. Meformers, authority, bursts, freebies, frequency, and happiness. Hopefully one or more will be key to getting your follower count growing!

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