How to kick start your business in the COVID world.

When PM Narendra Modi in his most recent address to the nation gave us a clarion call for an AATMANIRBHAR BHARAT and urged us to follow his “Vocal for Local” initiative an undercover tirade seems to have developed amongst the masses against the products we import. This inflammatory exasperation was more specifically targeted towards our immediate neighbour China, a country that has been found guilty of manufacturing and spreading the novel coronavirus.

Since then all the countries have been badly affected by the pandemic which has left a deep void on the economies of all the countries which has been instrumental in giving rise to the trend of Boycott China on social media, digital media, news, and many other platforms.

It is a choice customer has to make whether they would like to opt for products that are made in India or China. While buying products made in India, a customer feels proud with an added benefit of the product lasting longer. According to a recent survey, 87% of Indians are ready to boycott Chinese products.

There are some strategies which can be used by the businesses in marketing their product and services to the consumers.

The businesses have to ensure to market their product well so that more and more people become aware of the existence of such companies and their goods and services. These businesses can also offer to increase their focus on customer care services for better customer experience. Secondly, all the businesses whether small or large can try to make their buying cycle smoother without having too many complications. Last but probably the most important of all is to hire the right workers/employees for your business. We know, the process of hiring workers can be a tedious and expensive task. But things have changed, there are many technology-based solutions that you can use to hire the right workers for your business.

One such example is Meri Naukri Business, an app specifically built keeping businesses in mind. The app allows you to find the right workers based on your specific requirements like experience required, work hours, skills required, etc. And it only takes 3 easy steps to do so. The best part about it is that it’s completely free, yes you read that right, FREE.

We have a small video for you that will help you understand the app.

We hope this article was useful to use and might have given some insights on how to proceed with your business in the COVID world.

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