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A detailed analysis on Titan Watches

Overview

Titan Company Limited (Titan), a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), commenced its operations in 1984 under the name Titan Watches Limited. Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories. Titan is widely known for transforming the watch and jewelry industry in India and for shaping India’s retail market by pioneering experiential retail.

Philosophy

Vison

Mission

Brand Promise

Pioneering innovation, international design ethos, customer-oriented values and top-notch service have always formed the cornerstones for brand Titan.

Titan strives to promote styles that are at par with the international standards. We bring together high-quality materials and innovative technologies to give you products that are unique and exceptional.

2. Unparalleled post sale services

A testimony to this notion stands in the fact that Nebula watches come with a lifetime warranty while Titan Eyeplus offers free insurance for prescriptions spectacles. This only speaks volumes about the commitment towards the customers to provide the best services and experience.

3. Mark of quality

Passion for the highest standards in jewellery making and design provided an impetus for Tanishq, one of India’s most trusted brands, to introduce innovations like Karat meter which helps consumers check the purity of gold and discern the quality of the jewellery

Titan Watches, one of India’s leading watch brands that brought about a paradigm shift in the Indian watch market, with the quartz technology and international styling. The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. With its constantly introduced exciting new collections, that connects with the various facets of deep-rooted human yearnings for self-expression Titan owns over 60% of the domestic market share in the organized watch market.

The Titan brand architecture comprises of several collections and sub-brands, each of which is a leader in its own space.

The watch division boasts of over 440 exclusive showrooms across 120 cities christened ‘World of Titan’, placing the brand amongst the largest chains in its category backed by over 740 after-sales-service centres. The division has a world-class design studio that constantly invents new trends in wrist watches.

Titan Company is one of India’s prominent lifestyle companies. It is a leading player in the Jewellery, Watches and Eyewear categories with several successful brands.

Overview

Brand Architecture

Retail Network

1. Titan also have a service network of 730 ‘Watch Care Centers’

2. Helios is a Multi Brand Outlet (MBO) and rest others are Exclusive Business Outlets (EBO)

3. Store count comprises of both company owned and franchisee stores.

Company Timeline

Brand Building:

1. Titan: Flagship watch brand

2. Raga: Exclusive women’s watch brand

3. Fastrack: India’s largest youth brand

4. Sonata: India’s largest selling watch brand

Design and Development:

1. 800+ New time products every year

Retail and Customer Service:

1. Exceptional Customer Experience

2. Merchandising Effectiveness

3. Impactful Retail Identities

4. Engagement of store staff

5. Extensive After Sales Service network

Digital Transformation

All Brand Sites are commerce enabled

Omnichannel launched in Mumbai, Bangalore, Delhi, Chennai and Hyderabad

Over 3.5 Million Unique Website Visitors

Titan Raga has always drawn inspiration from the femininity of women and the rich cultural heritage of India. The Raga Rongali collection is an ode to the Assamese culture, and was crafted especially for the graceful Assamese woman. Drawing inspiration from the gorgeous ‘Mekhla Chador’ worn on Bihu, the festival of prosperity for the Assamese. While the traditional ‘Gach’ motif sits elegantly on silk fabric dials, the watch hands are inspired by ‘Lahori Gogona’, an iconic musical instrument and women’s hair accessory during the Bihu festival. An elegant rose-gold strap enameled with bold waves of red is inspired by the inimitable beauty of the Assamese woman draped in a ‘Mekhla Chador’.

Sonata and CSK Partnership Celebrates The ‘Khud Par Yakeen’ Spirit of TN Youth

Brand Sonata is known for its offering of trendy watches for value-conscious consumer and its message “KhudParYakeen” resonates with the youth across the nation. Brand CSK is well-known for its consistent performance and its fans unparalleled affinity to the team. With this official merchandise, Sonata wants to be a part of the CSK fans’ emotional journey during this IPL season, where they can sport the watches and cheer for their favorite team.

Raga I Am is a collection that signifies this virtue of imperfections. Inspired the most unique elements of nature and the magnificent weaves of their imperfections, this collection features asymmetrical Swarovski crystals and bracelets

Starting from the price range of Rs. 4995/- and ranging up to Rs. 14,995/- the Titan Raga I Am timepieces redefine beauty, encouraging the contemporary Raga women to wear their flaws and flaunt them with pride.

The designers wanted to encapsulate Xerxes Desai’s forward-thinking vision and his love for innovation through these watches.

As Titan marks 30 years of Titan, they take a moment to salute the icon behind the iconic brand, the Titan behind Titan — Xerxes Desai.

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